Outdoor Billboards: Doesn't have tracking ability and takes a long time, and a lot of traffic for people to notice it but can yield a ton of exposure after a while.
Coupon Packs: Always gets spread out to thousands of homes but only a small percentage of homeowners actually open them. Only the "bargain" shoppers take advantage of these. They also allow competition, which then creates a 'race to the bottom' pricing environment.
TV/Radio: Depends on people watching at the particular moment of your advertisement airing.
Digital Marketing: Exposes you to people that need your services now, but if you don't have the budget for a bidding war, you will get buried underneath your competitors.
If you had one chance to send a critically important message to someone, would you:
Do a commercial and hope they saw it?
Put it in a coupon mailer and hope they opened it?
Upload it to the internet and hope they surfed over it?
That's why giant postcards work so well, they simply get your message in front of everyone that you target, every time, without fail.
Rapid Response
Instantly reach thousands of local buyers with nearly 100% exposure. 1 household equals 2.5 people. A 10,000 mailbox campaign creates potential brand awareness to over 20,000 people.
Fully Exclusive
You won't have any direct competitors who could damage your response rates. We work exclusively with one service provider at a time, ensuring the homeowners get 1 option, YOU - the go to service provider in the area.
Co-op Buying Power
You only pay a small fraction of the total cost while reaping the benefits of a high coverage campaign. Instead of paying $1 per postcard, we reduce that cost down to under 7 cents! Allowing you to compete vs the big brands.
$.07 cents per Mailbox
Professional ad designs + unlimited revisions
Printing on 14pt UV gloss with HP Indigo
Postage costs
USPS EDDM Route Fulfillment
Tracking Information
Photos of prints for your records
Local Beacons connects your business with the right audience through targeted direct mail without the heavy costs. We share a giant postcard with other reputable local businesses which also allows us to split the costs evenly!
Direct mail marketing has the highest engagement out of all channels of marketing! The reason why it's not very popular is because of the high costs associated with it. The design, the printing, the postage, the delivery. Costs easily add up to almost $1 per postcard which means you would have to pay $10,000 to reach 10,000 homes! There's a reason why only the big brands with the bottomless marketing budgets utilize direct mail - it's a blue ocean for them and they don't have to compete with small brands.
We typically decide where the postcards will go and if you service the area, you can join our card! We only choose high income neighborhoods - no apartments, no businesses, UNLESS we do a restaurant-themed postcard.
Local Beacons works great for small businesses, service providers, restaurants, retail stores, and professional services looking to increase local awareness and sales through cost-effective advertising solutions.